Gold leaf and ostrich antibodies: Japan's wild beauty trends

2018’s edition of Cosmetokyo and Cosmetech featured beauty products based on high-tech ingredients and concepts. Here are some standout examples

Japan’s biggest C&T trade show for retail cosmetics, Cosmetokyo, took place from 24-26 January 2018 at Makuhari Messe, in the Chiba prefecture just outside of Tokyo.

A total of 709 exhibitors from 40 countries presented their brands, products and services during Cosmetokyo and its sister show Cosmetech.

High-tech cosmetics, such as beauty products containing human stem cells, ostrich antibodies and hydrogen-activated ingredients were among the highlights.

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