Google’s new Shoploop app is selling to beauty consumers in under 90 seconds

The vlog style app Shoploop offers product discovery videos across make-up, skin, hair and nails

Tech giant Google is helping customers discover beauty products in under 90 seconds with its latest shopping platform, Shoploop.

The project, launched by Google’s internal R&D division Area 120, is an interactive shopping channel inspired by customers’ use of social media and e-commerce sites.

When on the site, users can jump from social media apps, where they discovered the product, to YouTube to see a tutorial before making a purchase.

The vlog style tutorials are tailored to beauty launches within make-up, skin, hair and nail care.

Product brand demonstrations range from Smashbox and Urban Decay to Ouai and Sally Hansen.

But Google is not the first to turn its attention to video shopping.

Over the last year Facebook enabled product sales through live shopping, Amazon introduced Amazon Live on its retail channel and YouTube kick-started a shoppable ad format.

Currently, Google’s application is only available for mobile and can be accessed via shoploop.app.

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