Salvatore Ferragamo has signed model Grace Hartzel as the face of its new Signorina fragrance media campaign.
Hartzel, who has fronted ad campaigns for Calvin Klein Jeans, Saint Laurent Paris and Valentino, will appear in a film directed by Sebastien Grousset. On-screen Hartzel will play the part of a young lady who enjoys playing different roles and will “interpret the various personalities the Maison’s iconic fragrance”, the brand noted.
Luciano Bertinelli, CEO of Ferragamo Parfums, said: “We believe that Grace perfectly embodies the new generation of young women, while expressing the values of the Ferragamo world. What is so striking is her expressiveness, versatility and ability to interpret different roles in a natural, elegant manner. This is an absolute innovation for the fragrance industry. Our goal is to address young and sophisticated women, in an ironic and contemporary way." The campaign featuring Hartzel will go live in February.
