Pure Beauty

'Grateful to be reopening our shops again': Lush unveils coronavirus safety measures

By Sarah Parsons | Published: 11-Jun-2020

Along with other non-essential retailers, the British cosmetics brand will open from 15 June

Lush says that consumers will see noticeable changes to their shopping experience as stores reopen amid the coronavirus pandemic.

The British cosmetics brand will open 88 stores in England from 15 June, but locations in Scotland, Wales and Ireland will remain closed.

Lush's co-founder and Managing Director, Mark Constantine said that he is thankful to be reopening bricks-and-mortar outlets to the public.

"Even with considerable help from governments, local councils and landlords, so many businesses are not making it through," he continued.

"I am grateful to be here reopening our shops again and feel unbelievably lucky that we had the help."

Lush described reopening stores, while retaining a personal customer service, as an "interesting challenge", and that it reviewed feedback from mainland Europe stores that reopened in April and May.

In common with other retailers, Lush has brought in a number of measures in an attempt to keep customers and staff safe during the Covid-19 pandemic.

They include lowering staffing levels, removing product testers, installing screens at tills and increasing cleaning.

Customers will be encouraged to wash their hands as soon as they enter the store and signs at the entrance will display the new safety measures.

Lush has confirmed that its spa and hair services, along with its party bookings, will continue to be suspended.

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