Green Friday: Beauty and male grooming brands are taking a stand against Black Friday deals

An increasing number of cosmetic brands are opting for environmental alternatives to traditional Black Friday and Cyber Monday discounts

Black Friday is an annual celebration of hyper-consumerism. On both sides of the Atlantic, brands large and small are slashing prices to boost sales before Christmas.

In the UK alone, shoppers are forecast to spend £2.53bn on 29 November, up by 3.4% on last year, according to a report by the Centre for Retail Research. Across the full weekend, from Black Friday to Cyber Monday, British customers are predicted to spend £8.57bn.

But in the face of a climate crisis, when consumers are increasingly concerned about over-consumption and the environmental impact of their beauty routine, an increasing number of brands are providing greener alternatives.

The result is Green Friday, a . . .

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