Greenwashing threatens the Asia cosmetics market

Greenwashing poses real risks to the booming natural and organic cosmetics market in Asia Pacific, as Poorna Rodrigo reports

A staggering 62% of Asia Pacific consumers, including those in China and India, buy natural and organic cosmetics. Moreover, a further 32% are keen to buy them, making the region a hotspot for manufacturers of such lines. But this impressive growth has also made the region a perfect breeding ground for greenwashing, experts warn.

The data comes from London-based research company GlobalData, whose Associate Consumer Analyst Matthew Perry tells SPC: “The rapidly increasing demand for natural and organic cosmetics makes the Asian market an ideal target for opportunistic brands attaching false claims to their standard products, hence greenwashing is becoming a prominent issue.”

Greenwashing is a global problem, but it is less of an issue in Europe and North America compared with Asia Pacific countries. This is partly because . . .

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