Groupe GM targets Australasian market with new agreement

The guest amenity firm has partnered with Paris Groupe

French guest amenity specialist Groupe GM has entered the Australasian market with a new partnership with Paris Groupe.

The new agreement for Australia and New Zealand follows recent expansion in Hong Kong and Macao, and further strengthens the company’s presence in Asia Pacific. .

It currently has a presence in Cambodia, China, Japan, Korea, Laos, Myanmar, Philippines, Singapore, Thailand, Taiwan and Vietnam.

“We are now thrilled to be further developing in the Asia Pacific region. Australia and New Zealand are one of the world’s top travel destinations and thus represent great opportunities for our group," said Laurent Marchand, President of Groupe GM.

"We have no doubt that our partnership with Paris Groupe Ltd will be fruitful and help us deliver the best service in the region."

The Paris Groupe venture will be headed by Jason Williams and business partners Tuia and Daren Manks.

“There is an important and growing need for quality and bespoke amenities in Australia and New Zealand. We are proud to be partnering with Groupe GM, an internationally renowned brand known for its luxurious amenities, and we look forward to bringing the ultimate guest experience for our clients in the region,” added Williams.

According to Groupe GM, the Australian and New Zealand hotel sectors continue to perform strongly with record levels of international visitors and domestic overnight travel last year.

Australia’s international visitor trips are forecast to grow by 6.2%, and visitor nights by 5.9%, on average each year over the next three years and more than 7,100 new Australian hotel rooms were added in 2018..

Growth in new capacity is forecast to continue, with another 33,000 new rooms expected to be added over the next three years, half of these expected to be hosting guests by the end of 2020. .

Groupe GM has also expanded its beauty amenity portfolio in recent months with new partnerships with Frédéric Malle and Pericone MD.

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