Gucci Parfums partners with The Perfume Shop to support Chime for Change

Published: 22-Oct-2013

Gucci Parfums manufacturer P&G Prestige is supporting the campaign to help empower women around the world.

Gucci Parfums, through manufacturer P&G Prestige UK, has partnered with The Perfume Shop to support the brand's Chime for Change campaign.

Beginning this month, The Perfume shop will run an exclusive seasonal offer on selected Gucci fragrances, whereby £2 from every purchase will be donated to Chime for Change.

The global campaign was launched in February this year by co-founders Frida Giannini, Salma Hayek Pinault and Beyonce Knowles-Carter; and aims to raise funds and awareness for the empowerment of girls and women worldwide, with a focus on education, health and justice.

Gucci Parfums global ambassadors Blake Lively, Evan Rachel Wood and James Franco will be actively involved in building awareness of the campaign.

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