Not to be confused for a unisex perfume, Guerlain says its new scent Lui is inspired by gender fluidity and rule re-invention
French luxury perfumer Guerlain is rolling out a new fragrance aimed at a 'new gender order'.
Called Lui, the company says it is a fragrance for the ‘new gender order’ rather than a unisex perfume.. . .
This is a small extract of the full article which is available ONLY to premium content subscribers. Subscribers sign-in (top right) to read the article.
Subscribe now to premium content on Cosmetics Business