Guerlain debuts gender-fluid fragrance Lui

Not to be confused for a unisex perfume, Guerlain says its new scent Lui is inspired by gender fluidity and rule re-invention

French luxury perfumer Guerlain is rolling out a new fragrance aimed at a 'new gender order'.

Called Lui, the company says it is a fragrance for the ‘new gender order’ rather than a unisex perfume.

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