Pure Beauty

Guerlain pops up in Covent Garden with debut UK store

Published: 11-Nov-2021

The London pop-up event will open its doors on 20 November, just in time for Christmas

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Guerlain, the French luxury beauty brand, has entered the British bricks-and-mortar sphere with its debut UK pop-up in central London.

The Covent Garden pop-up will promote the brand’s new perfumery collection L’Art & La Matière.

The boutique, which will open on 20 November until March, is the prestige company's first foray into physical retail in the UK.

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