News of collaboration trends on Facebook while well-wishers flood Instagram
Credit: ABImages, Alex J. Berliner
Gwen Stefani fans have taken to social media to celebrate the news that the 45-year-old pop icon is due to release a make-up collaboration with L’Oréal brand Urban Decay.
The news was announced on Urban Decay’s Instagram page where the brand’s Founding Partner Wende Zomnir wrote that she had been a fan of Stefani since they met in the early days of No Doubt.
As soon as the news was announced, fans of Stefani took to social media to share their excitement. Lexxroxanne wrote on Instagram: “gwen & urban decay are collaborating! BEST THING EVER MUST HAVE”, while eraddest added: “my favorite makeup and favorite artist! Buying all of it.” By 21 September, news of the collaboration was trending on Facebook.
Later in the week, Urban Decay went back to Instagram to add: “We're still stoked on @GwenStefani's #Kaaboo performance. This collab is going to be epic! #UDxGwen."
Speculation has begun surrounding what products the collection will include, although the brand is remaining tight-lipped. Stefani is said to have played a key part in the creation of the line, however, with Zomnir spending “countless hours at Gwen’s house, talking make-up and working with her on every detail of this launch – from the packaging to the formulation to the shades”, a release revealed.
Speaking about the collaboration, Stefani said: "When Urban Decay came to me to collaborate, I immediately thought it was a perfect match. The way they've built their company is very similar to my aesthetic and approach. It's all about creative self-expression, being strong and not being afraid to go outside of the box. Everyone in my life knows I absolutely love make-up. From a very young age, it was an artistic passion of mine. I actually used to be a make-up artist. I love wearing make-up and having so many ways to express myself through it. It's my war paint. To be able to do a collaboration with people who get that concept and who are just as passionate about it is a dream come true. We've made and created products that I actually wear every single day. It's the real thing. I'm obsessed with everything we've done and I can't wait to share it."
The collection is due to launch on 22 November on urbandecay.com and in Urban Decay stores. It will also be stocked in Sephora, Ulta and Macy’s.