HCP Packaging exhibit at Luxepack Monaco 2018 with an enhanced stock portfolio and luxurious finishing solutions.
Exclusively presenting new trend collections for Autumn Winter 19/20: ‘Aura’ and ‘Whisper’ - showcasing new stock packaging with creative and original artwork and inspirational decoration across all product categories.
Decoration highlights include the ‘Sparkle & Shine’ collection: a luxurious range of decorative effects; ideal for limited edition or gift ranges, displayed on the HCP stock Radii Square Grande Compact. Glitters and high-shine holographics in sophisticated midnight hues combine with enrapturing multi-coloured glimmers.
HCP are also pleased to present the highly sought-after ‘Glitter Storm’ decoration on the Radii Square Pressed Powder compact; complementary to the larger Radii Square Grande compact. Presented at Luxepack Monaco with an enchanting fairytale theme featuring Unicorn, Mermaid and Fairy designs: a suspension of glitter and sequins, overlaid on magical artwork created with digital printing.
The expansion of HCP-RUSI’s European facility in Bechhofen, Germany, has significant impact on HCP’s global manufacturing strategy. The increased production capacity will reduce lead times in injection moulding and supply while the increased level of automation offers a cost-effective manufacturing solution for brands who require smaller MOQs, yet are looking for regional manufacturing within Europe.
The extended facility provides a valuable platform for global synergy of technologies; significantly the design, development and manufacture of twisted-wire brushes for mascara. The increased capacity in HCP’s European facility provides a substantial regional plant for decoration and adds a wide range of stock packs to the HCP portfolio – particularly mascaras, lip glosses and eyeliners.
HCP’s expansion program in Huai’an, China, has progressed well during 2018 with design completed in June and significant construction undertaken during July and August. This investment adds significant additional capacity to HCP’s already extensive manufacturing and decoration capabilities, as well as adding a new central warehousing for raw materials and finished goods.
The mascara category is a key product focus for HCP Group: creating global synergies between full pack manufacturing in USA, China and Germany with HCP’s US and EU expertise in twisted-wire fibre brushes, as well as SIMP’s expertise in micro-precision moulded plastic brushes; designed, engineered and made in Paris, France.
Going a step further, HCP are also strengthening their offering by collaborating with global fillers to optimise application systems with the latest formulas. The AW18 HCP Mag presents fibre and plastic brushes tested with formulas that provide outstanding lash looks enabling customers to accelerate speed to market with proven solutions.
Mascara is the ‘magic wand’ of the beauty kit – HCP has made a serious investment in design to create plastic brush innovations using SIMP technology: newly launched ‘Infiniti’;, Spiki’ and ‘Mini Spiki’ - unique patented shapes that take mascara application to the next level.
Please contact your local HCP representative to find out more or to schedule an appointment for Luxepack Monaco 2018.