H&M Beauty is opening its first-ever flagship store in Norway next month as the company continues to build its beauty empire.
The 300sqm space situated within H&M’s store at Karl Johans Gate will open on 4 May and carry the fashion retailer’s full line of make-up, skin care and body care.
The store will have its own entrance with direct access from the high street and include experiential experiences, such as beauty bars and one-to-ones with in-store advisers.
The interior design will offer a cocktail bar and spa-like aesthetic, “offering both a social scene as well as a self care and wellness assortment,” said the brand.
The retailer hopes the space will become a beauty destination and create an elevated physical store experience.
“We are very happy that we can now offer our customers a well curated beauty assortment that goes hand-in-hand with the fashion we offer,” commented Cathrine Wigzell, General Manager at H&M Beauty.
“Our goal is to inspire every customer who enters a H&M store, or who shops online at hm.com, to leave with a complete look across fashion and beauty.”
A second H&M Beauty flagship will open within the H&M store in Oslo City on 25 May.
It will also be 300sqm and have an entrance which leads on to the high street.