H&M introduces new Nourishing Primer Oil


The fashion and beauty retailer has used safflower and amaranthus oils to give a delicate fragrance to the nourishing skin oil

Fashion and beauty retailer H&M has unveiled its new Nourishing Primer Oil (£12.99).

The oil is designed to hydrate and nourish skin before make-up is applied and can also be used with concealer or BB cream.

Safflower and amaranthus oils have been blended with essential lavender oil in order to provide a subtle fragrance.

The product is available at selected stores and online via hm.com.

H&M also announced today that it will be launching its largest fragrance collection to date.

The new ‘wardrobe of fragrances’ were created with the help of fragrance house Givaudan and its perfumers Olivier Pescheux and Nisrine Grillié.

The 25-sku collection is designed to cater for all customers and comprises The Singles, The Reveries and The Essences.

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