Hailey Bieber gears up for ‘Bieber Beauty’ product line

By Becky Bargh 16-Apr-2019

The 22-year-old supermodel filed for a trademark under her married name earlier this month

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Hailey Bieber née Baldwin has filed for a trademark to create her own beauty and cosmetics line Bieber Beauty.

The 22-year-old supermodel has formerly partnered with colour cosmetics brand bareMinerals and appeared in campaigns for L’Oréal but this will be the first time the TV personality has branched out on her own.

According to Refinery 29 the paperwork was filed by Bieber’s company Rhodedeodato Corp on 10 April.

This is said to be Bieber’s second move into the business world.

Last year she filed for her own clothing line trademark back in October under Hailey Bieber.

She is also said to have trademarked Hailey Baldwin and HRB3, according to Insider.

Bieber joins the likes of Kylie Jenner, Kim Kardashian West and Ariana Grande who also have their own namesake beauty brands.

She is yet to make a public announcement about the trademark.

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