Hair Care Market Report 2017: Action Points

A plan of action following the Hair Care Market Report 2017, these points will help your business grow in the right direction

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Across Europe, hair care consumers are changing the frequency with which they use products and are being turned off by formulations they consider to be damaging. Listen to consumers closely and respond with relevant product developments to avoid being left on the shelf.

Anti-pollution products have taken off in skin care and hair care will be next. Natural ingredients such as moringa seed that can protect hair from pollution could present new opportunities for brands.

Beware of over-complicating the . . .

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