EUROPE: ACTION POINTS
Across Europe, hair care consumers are changing the frequency with which
they use products and are being turned off by formulations they consider to
be damaging. Listen to consumers closely and respond with relevant
product developments to avoid being left on the shelf.
Anti-pollution products have taken off in skin care and hair care will be
next. Natural ingredients such as moringa seed that can protect hair from
pollution could present new opportunities for brands.
Beware of over-complicating the
Hair Care Market Report 2017: Action Points
A plan of action following the Hair Care Market Report 2017, these points will help your business grow in the right direction
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Keeping a cool head: Say hello to the new breed of holistic scalp care ingredients
Read moreHealthy scalp skin is a prerequisite for great-looking hair, but an inflamed, itchy or dandruff-prone scalp is far more than just an aesthetic issue. Recent months have ushered in a wave of ingredients claiming to soothe stressed scalps and ensure microbial balance, as Cosmetics Business explores
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Ingredients
Keeping a cool head: Say hello to the new breed of holistic scalp care ingredients
Healthy scalp skin is a prerequisite for great-looking hair, but an inflamed, itchy or dandruff-prone scalp is far more than just an aesthetic issue. Recent months have ushered in a wave of ingredients claiming to soothe stressed scalps and ensure microbial balance, as Cosmetics Business explores