Hair care, France, 2016

The mass market was hit by economical difficulties, though there were unexpected highlights in prestige

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The French hair care, styling and colourants retail market grew increasingly brittle in 2015, as further value was shaved off all sub-categories.

The mass market, which accounts for the lion’s share of sales, was hit particularly badly, shedding 2.2% in value terms to total €1.08bn, and 2.6% in volume to 265.65m units.

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