Hair care, Germany, 2016

The market turned in a lacklustre performance, with small growth in hair care and a decline in hair styling

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The German hair care and styling market turned in a lacklustre performance in 2015/2016. According to industry association IKW, the category reached turnover of €3.03bn in 2015, down 0.1%.

IRI Germany figures show a similar stagnation: in 2015, hair care (including styling products and colourants) dipped 0.2% to €1.72bn while volume grew a very slender 0.3% to 749.263m units.

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