Hair care, Spain, 2016


Sales grew an impressive 16% in prestige, but declined for the majority of retailers and brands

The bad hair day is a fairly international phenomenon. A recent survey by Barcelona-based Herbal Hispania, a specialist in natural hair care treatments, found that the majority of the almost 400 Spanish women who took part were not happy with how their hair looked.

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The most common concern is how to recover the hair’s shine, while almost three in five described their hair as curly, dull but without dandruff.


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