Hair care, Spain, 2016

Sales grew an impressive 16% in prestige, but declined for the majority of retailers and brands

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The bad hair day is a fairly international phenomenon. A recent survey by Barcelona-based Herbal Hispania, a specialist in natural hair care treatments, found that the majority of the almost 400 Spanish women who took part were not happy with how their hair looked.

The most common concern is how to recover the hair’s shine, while almost three in five described their hair as curly, dull but without dandruff.

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