Hair care brand Bouclème inks retail deal with Selfridges

The plant-powered brand is designed for consumers with curly hair

Plant powered hair care brand Bouclème has inked a retail deal with luxury department store Selfridges.

The brand’s collection is designed for consumers with naturally curly hair and promises not to weigh it down or strip it of moisture.

According to Bouclème, no preservatives are used in its products and fair trade ingredients are sourced where possible.

Bouclème’s founder Michele Scott-Lynch said she was “delighted” that her brand was now available to buy from “one of the best department stores in the world”.

This year, the brand celebrates five years in business and has a range of shampoos, conditioners, hair cleansers, accessories and travel kits.

The products will be available via and at Selfridges’ Oxford Street and Manchester stores.

Like this story? For the latest in beauty trends, product launches and retail strategy, subscribe to Pure Beauty Magazine. For more information click here