Analysis by in-Cosmetics Asia and Covalo reveals the categories gaining traction in the personal care market in the Asia-Pacific (APAC) region, with hair care ingredients taking the lead
Findings show that hair care is the most searched for category, with 55% of APAC professionals searching for relevant applications and active ingredients. This compares to just 36% worldwide. It’s followed by skincare (19%), make-up (15%), and sun care (3%).
The research also revealed that claims such as ‘plant-based’ and ‘natural’ make up over 90% of all searches by personal care professionals in the APAC region, at 50% and 41% respectively. This compares to just 45% globally. In addition, terms such as upcycled, bio, clean and biodegradable saw less than 1% of all searches.
in-Cosmetics Asia took place at the Bangkok International Trade & Exhibition Centre from 1-3 November 2022. At the event, Covalo revealed in-Cosmetics Discover powered by Covalo, a new platform developed in partnership with RX Global, allowing buyers, suppliers, distributors, and other service providers to bridge the physical and digital world.