Hair care spend climbs

Hair care continues to dominate in terms of ad spend

Hair care continues to dominate in terms of ad spend. While overall ad spend is down by 3% in the UK, hair care spend climbed by 10%. Growth has been driven by shampoos and styling products, which have both climbed by 22% and 29%, respectively.

Nailing the lipstick effect

New market research from Mintel has found that nail polish may have overtaken the often cited “lipstick index” after outstripping lipstick sales in the UK for the first time. Growth has been attributed to several factors, including the fast pace of nail trends which serve to combat consumer fatigue.

In 2011 sales of nail varnish stood at £221m compared with £224m for lip colour. Mintel predicts that by the end of this year, nails will reach £233m and overtake the lipstick market.

"The fact that the nail colour cosmetics market has equalled that of the lip colour market for the first time highlights the growing popularity of nail polish. An explosion of new textures and effects is emerging which allows young women in particular to easily personalise their nail look. Nail makeup is also relatively purse-friendly, offering a range of affordable options and results that do not need daily application,” said Charlotte Libby, household and personal care analyst at Mintel.

  mymarketmonitor.com’s top blogs of the week:

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