Hair secrets on Facebook

Schwarzkopf UK has developed an online tool for women to share their secret hair regimes, habits and rituals

Schwarzkopf UK has developed an online tool for women to share their secret hair regimes, habits and rituals. Linked with its two new hair brands, essence Ultîme and blonde Ultîme, the Ultîme Book of Beauty Secrets will be housed on Schwarzkopf’s Facebook page.

According to the brand it provide a “one-stop style hub for busy women everywhere who want to look the part”.

Once a secret has been shared, users can view, click to ‘love’ and share other secrets within the social community. Selecting the beauty ‘menu’ allows beauty lovers to find top rated secrets, discover tips for specific hair types, view friends’ advice and add more secrets to win. Also coming soon is a series of one-off masterclasses, which Schwarzkopf said will be hosted by “some of the UK’s most aspirational women”.

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