Hand hygiene among young British men the lowest in the country

More brands and education needed to address this group according to researcher

The next time you shake hands with someone you may want to consider the gruesome findings of a new survey on men’s hygiene.

According to Mintel, hand hygiene habits among young men in the UK is the worst across the nation with only 72% of British men aged 16-34 believing it’s important to wash their hands after coughing, sneezing or blowing their nose.

Consumers were asked on which occasions they thought hand washing was important, with almost all (98%) of Brits aged 55 and over believing washing hands after using the toilet was important, however this figure fell to 88% of Brits aged 16-34 and just 85% of men aged 16-34.

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