Hands and Nails, Japan, 2016

Japan is the largest professional nail care products market in Asia and are well known for their cute and quirky nail art

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According to Euromonitor International, the market size of Japan’s hand and nail care category combined amounted to US$343.20m in 2015. In terms of growth, hand care increased by 2% and nail products by 1.5% from 2014, which is fairly minimal growth compared to . . .

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