Hands and Nails, South Korea, 2016


Professional services are doing better than retail products in the South Korea market, but in this state of play foreign players are losing shares

Hands and Nails, South Korea, 2016

South Korea’s nail and hand care segment was worth KRW341m (US$303m) in 2015, up from KRW199m ($177m) in 2014, according to Euromonitor International.

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Professional services trumped retail products in this market, with the leading trends including complex glass-inspired designs, art deco mosaics and jewelled nail accessories. However, according to Kline...

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