Hands and Nails, South Korea, 2016

Professional services are doing better than retail products in the South Korea market, but in this state of play foreign players are losing shares

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South Korea’s nail and hand care segment was worth KRW341m (US$303m) in 2015, up from KRW199m ($177m) in 2014, according to Euromonitor International.

Professional services trumped retail products in this market, with the leading trends including complex glass-inspired designs, art deco mosaics and jewelled nail accessories. However, according to Kline . . .

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