Hands and Nails, US, 2015

Published: 14-Dec-2015
Colour Cosmetics

US nail sector declined as fashion trends de-emphasised bright and adorned nails

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Nails have lost their colour in the US. As fashion trends have de-emphasised nail art and consumers moved away from choosing bright and adorned nails, the category experienced its steepest decline in recent years in 2014

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