Nail varnish is worn by seven million women in France, with one polish being sold every two seconds in the country.
It is the home of Chanel’s Rouge Noir, the iconic red-black shade that burst boldy onto the scene in 1994 and was not only credited with upsetting the colour codes of the time, but also for the revival of nail colour.
Despite all of these factors, the French nail make-up segment has been in decline since 2013, with the most recent results from IRI France revealing
Not yet a Subscriber?
This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.
Subscribe now Already a subscriber? Sign in here.
- Companies:
- L'Oreal
- Chanel
- COTY
- Clarins
- Kline and Company
- Lavera
- NPD Group
- IRI Group
- Nailmatic
- Douglas
- Tony Moly
