Hard Candy adds sweet treats

US cosmetics firm Hard Candy has added several new products to its exclusive line for Walmart.

US cosmetics firm Hard Candy has added several new products to its exclusive line for Walmart.

They include promos for the holiday season (Thanksgiving to New Year) such as Plumping Serum Gel Stick for lips ($5) with mango butter, and Brows Now volumising eyebrow gel and application brush ($6).

Others include Glow All the Way luminising highlighter in shades such as Doll Face Pink; Cheeks and Balances contour stick; Fierce Effects eye shadows and Top Ten Trendsetter.

For the holiday season, the lip balm will be available in a disco ball pack and the brand is also selling a Best Of collection for under $20.

To support the products, Hard Candy is running a Twitter and Instagram contest at #HCFierce4Fall where people can post photos to win the title of brand ambassador plus $500 in credit at Walmart and a gift basket of Hard Candy products.

Hard Candy is one of only two brands that are exclusive to Walmart. The brand was founded in 1995 by Iranian-Americans Dineh Mohajer and her sister Pooneh, with Benjamin Einstein.

Companies