Pure Beauty

Harrods Beauty Director: "Consumers are more interested than ever in how products are made"

By Sarah Parsons | 15-Oct-2019

Following the launch of the luxury department store's new 'skin care emporium' Annalise Fard discusses her top trends and the brands leading the way

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Earlier this month, luxury retailer Harrods unveiled the second phase of its beauty department makeover.

Dubbed the ‘skin care emporium’, the new area showcases 40 brands including old favourites and new exclusives, such as Estée Lauder, Wildsmith Skin, Tata Harper and Decorté.

After three years in the pipeline, in June, the luxury department store opened the first phase of its 90,00sqft cosmetics expansion, with its make-up and fragrance Beauty Hall.

Set to become one of the largest beauty destinations in the world, Harrods Beauty Director Annalise Fard talks to Cosmetics Business about the future of skin care, the brands that made the cut and redesigning a 170-year-old British icon.

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