Harrods announces Fragrance Explosion

Customers will get the opportunity to meet a selection of world famous perfumers over a two-week period beginning 22 August

Beginning next month, Harrods will hold what it terms an “unprecedented olfactory event” called Fragrance Explosion. From 22 August to 19 September, the luxury retailer is inviting its customers to meet a selection of the world’s most famous perfumers for in-store talks, masterclasses and one to one consultations.

Perfumers from companies as diverse as Givaudan, Floris, Guerlain, Clive Christian, Creed, Terry de Gunzburg, Jean Patou, Chloé, Robert Piguet, Lancôme, Crabtree & Evelyn, Jo Malone, Annick Goutal, Atkinsons, Roja Parfums, 777, Ormonde Jayne, L’Artisan Parfumeur and Chanel will take part, with highlights including an interview with Thierry Wasser for Guerlain, led by Harrods’ chief Merchant Marigay McKee (5 September); a perfume masterclass with Roja Parfums’ Roja Dove (19 September); and champagne and macaroons with Joanna Norman for Chanel, which features macaroons flavoured with ingredients from Chanel signature scents Chanel No.5 and Coco.

For the full calendar, prices and to book tickets, email concierge@harrods.com.