Harrods' beauty department to double in £200m revamp

By Sarah Parsons 24-Nov-2017

The Knightsbridge, London, luxury retailer is undergoing a major overhaul across its 330 departments

Harrods' biggest revamp in its 180 year history will see the size of its beauty department double.

The £200m project which has already begun with the relaunch of its food halls, will take three years to complete and impact the entire 1m sqft store.

Harrods emphasised that the beauty hall is to undergo a large-scale expansion with its cosmetics offering potentially doubling from space across one floor to two floors.

Michael Ward, MD of Harrods, said: “As the UK’s most famous department store, Harrods is London’s shop-front to the rest of the world.”

And the new design is said to have the international customer in mind.

“Visitors from across the world visit us for a magical retail experience, and we want to ensure that we are investing in providing the most luxurious shopping destination to each and every customer,” added Ward.

“This ambitious store development, the most comprehensive in Harrods history, will invest in some of our most exciting retail divisions and redesign our store around the expectations of our discerning global customer base.”

In an interview with the South China Morning Post Ward revealed that affluent Chinese customers will have a great impact on the store’s redesign.

“Our Hong Kong and Chinese customers are extremely important to Harrods so are considered part of our redevelopment plans,” he said.

“For us, the future is in the East and we have been focusing on that for a number of years.”

Harrods will improve signage to help shoppers navigate their way through the store.

The company will also invest in its Weibo and WeChat accounts, two of mainland China’s most popular social media platforms.

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Harrods first opened in 1834 and this year announced it achieved sales of more than £2bn for the first time.