Harry and Meghan’s Archewell ties up with P&G

By Becky Bargh 27-May-2021

But despite their good intentions, customers have hit out at the Royal couple for endorsing P&G, which offers skin lightening creams in its portfolio

The Duke and Duchess of Sussex

The Duke and Duchess of Sussex

The charity group of Prince Harry and wife Meghan, Archewell Foundation, has entered a multi-year global partnership with beauty owner Procter & Gamble.

According to the Royal couple’s programme, the decision to join forces with the Herbal Essences owner was based on shared values, and the link up will be centred around gender equality – a mission close to the Duke and Duchess of Sussex – as well as developing more inclusive spaces online.

Activating both men and women as part of the project, the group intends to make all voices heard throughout society.

To cement the partnership, P&G joined the foundation in supporting Harvest Home, a homeless shelter specifically for expectant mothers, earlier this month.

“Through the Archewell Foundation, The Duke and Duchess of Sussex are on a mission to build a more equitable and just future for women and girls,” a press statement read.

“In this partnership, Archewell Foundation and P&G will put a priority focus on gender equity.”

However, in spite of the good intentions with the charity partnership, consumers have hit out at the duo for endorsing P&G, which is known for selling lightening creams.

Olay, a major skin care brand of P&G, offers two skin lightening products: White Radiance and Natural White, which are both available to buy online via onbuy.com.

The product description for the White Radiance online reads: “Olay White Radiance Light Perfecting Night Cream provides rich hydration through the night and delivers revitalizing fairness.”

Meanwhile, its Natural White sku is described to “nourish skin with the essential vitamins B3, Pro-B5 and E to moisturise, protect and reduce the appearance of dark spots and dullness for a healthy-looking natural fairness that glows from within”.

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