Harvey Nichols' perfume pop-up puts the creation process in the nose of the consumer

By Sarah Parsons | Published: 8-May-2019
Fragrance Retail Marketing

The Perfumer's Nest, in partnership with Experimental Perfume Club, allows shoppers to create bespoke fragrances

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Custom fragrance brand Experimental Perfume Club has landed a pop-up concession in Harvey Nichols London.

Throughout May, shoppers at the Knightsbridge Store can work with consultants to create bespoke blends and learn about the inner workings of perfumery.

The pop-up design, dubbed The Perfumer's Nest, has been

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  • Companies:
  • Harvey Nichols
  • Experimental Perfume Club
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