He-Shi celebrates 10th anniversary


The tanning brand has launched limited edition anniversary Express Liquid Tan along with a new sleek, modern look and improved formulations

Tanning brand He-Shi is celebrating its 10th anniversary with the introduction of a sleek new, modern look for the brand and a number of innovative new products, including the new Rapid 1 hour Liquid Tan in both retail and professional spray tan formulations.

The brand has also introduced a limited edition anniversary pack, containing its hero Express Liquid Tan with free tanning mitt at a one off reduced price, saving consumers £7 per pack.

Developed in 2004 by mother and daughter team Hilary McMurray and Shelley Martin, He-Shi has grown over the past ten years from a local success story to become an award-winning, internationally renowned tanning brand.

Sign up for your free email newsletter

Business Development Director, Shelley Martin, says: “We created He-Shi in response to what we felt was a gap in the tanning market; we simply couldn’t find a quick and easy to use professional tanning solution that didn’t smell and avoided tell-tale streaking, whilst providing multi-tasking skincare benefits. After working with a number of chemists, we developed our original hero product – the Express Liquid Tan, which ten years later, has sold enough units to tan the equivalent of five million bodies!”


Subscriber Help

Related Content

The 7 top product launches this week
The 7 top product launches this week
Festive fever - Christmas beauty gifts
Festive fever - Christmas beauty gifts