Health + wellness = beauty: Consumers seeking holistic approach to beauty, says Euromonitor

Annual beauty survey explores beauty and personal care habits of over 20,000 consumers in 20 global markets

Consumers are increasingly associating beauty with health and wellness, with scientific claims, medicated formulations and therapeutic benefits for skin or hair care concerns becoming more and more popular, according to Euromonitor International.

The research analyst’s annual survey found that 18% of consumers reported that they seek dermatologist-tested skin care products, while 9% sought out medicinal ingredients when buying their skin care.

Increased awareness around skin and hair conditions saw almost half of those polled reporting they had visited a dermatologist, medical professional or expert for skin or hair-related concerns in the last two years.

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