Arizona based algae technology specialist Heliae and The Clarecastle Group, which specialises in designing, formulating, branding and launching cosmetic and personal care products, have entered into a strategic partnership to bring novel algae based products to the health and beauty industry.
Heliae’s technology platform, VolarisT, is said to offer the next generation of product innovation and customisation. “There are over one hundred thousand strains of algae on the planet, each with a different product profile,” said Heliae President and CEO Dan Simon. “Until now, the industry has barely scratched the surface with algae as a feedstock. Linking Heliae’s technology with the industry experience of Clarecastle is an opportunity to bring algae to the forefront of the cosmetics world.”
Paula Simpson, nutricosmetics expert and health & beauty advisor to Heliae, added: “We are thrilled to have Clarecastle as a strategic partner. Heliae has the science and product development ability, but Clarecastle brings a market understanding which will help connect passionate demand with the next generation of sustainable ingredients. This is a powerful partnership for the industry.”
“We’ve watched algae with interest, but Heliae is offering a true differentiator,” said Robert Phillips, Managing Director of The Clarecastle Group. “The concept of a sustainable marine ingredient that is natural, customised, and grounded in sound science is one which will endure. We are eager to work with Heliae – there is no better technology partner to enable this novel ingredient category.”
