This September, the luxury department store in Knightsbridge, London, has unveiled the new signage as part of a month-long initiative
Harvey Nichols has rebranded its London, UK, flagship store as part of a month long celebration of ‘girls’.
This September, customers approaching the luxury retailer’s Knightsbridge store will notice that the iconic ‘Harvey Nichols’ signage now reads ‘Holly Nichols’.
The department store has also rebranded its shopping bags, and changed its website and social media platforms to promote Holly Nichols.
The marketing stunt is part of the retailer’s ‘Let’s hear it for the Girls’ campaign, which aims to highlight influential women.
Deb Bee, Group Marketing and Creative Director at Harvey Nichols, said: “We are incredibly excited to unveil our Holly Nichols campaign – a month of events celebrating women, those who have inspired us in the past, and those that continue to do so today.”
As part of the initiative, women’s ready-to-wear, accessories and shoes have expanded to four floors and limited edition beauty services have launched in an effort to cater for busy female consumers.
“Our newly refurbished first floor is shopping heaven with collections from the world’s best-loved designers, selected for their quality of design and make,” added Bee.
“We’ve created a shopping experience for our female customers like no other.”