Henkel is furthering its promotion of a circular economy in its Beauty Care portfolio with the relaunch of three of its key retail brands.
For the upgraded Nature Box, Gliss Kur and Syoss brands, the company says it has enhanced the sustainability features of its packaging, such as an increased proportion of recycled plastic.
“We are fully committed to contributing to a circular economy and are working towards our ambitious packaging targets for 2025,” said Philippe Blank, Head of Circular Economy at Henkel Beauty Care.
“The relaunch of three of our biggest brands marks a true milestone and demonstrates our holistic approach to transform our entire portfolio with regards to sustainability.”
For Nature Box, which was certified by Ecocert in September, Henkel collaborated with social enterprise Plastic Bank, which makes Social Plastic, created from plastic collected by people living in poverty before it can enter oceans and waterways, thereby providing vital income for the collectors.
Nature Box is the first beauty brand to introduce Social Plastic as a packaging material for its bottle portfolio, with all of its bottle bodies made of 98% Social Plastic.
For Syoss’ relaunch the brand’s signature black packaging is now fully recyclable due to an innovative carbon-free black colourant; additionally, all shampoo bottles are made from 98% recycled material.
Meanwhile, for Gliss Kur, Henkel has increased the proportion of recycled material along the entire product range.
