Henkel scores hat-trick of hair care brands in new agreement

The German outfit has acquired hair care companies SexyHair, Alterna and Kenra

Henkel has signed an agreement with TSG Consumer Partners to acquire professional hair care companies SexyHair, Alterna and Kenra for around €270m in cash. The company said the businesses will strengthen its US Hair Professional portfolio, particularly in the categories of care and styling. In the fiscal year 2013, the three companies generated sales of about €140m.

“This acquisition is part of our strategy to invest in attractive country category positions in mature markets,” said Henkel CEO Kasper Rorsted. “North America is the biggest single market for Henkel and with these companies, we will further strengthen our presence in this region.” The acquisition is subject to approval from antitrust authorities.