Henkel to acquire majority stake in Hello Body, Banana Beauty and Mermaid+Me owner Invincible

3-Aug-2020
Skin Care Finance

The deal with Invincible Brands Holdings includes a 75% stake in the Berlin-headquartered company

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Henkel, the German beauty giant, has entered an agreement to acquire a majority stake in Invincible Brands Holdings, the parent company of beauty brands Hello Body, Banana Beauty and Mermaid+Me.

The deal will see Henkel buy a 75% stake in the Berlin-headquartered company, while the remaining 25% will continue to be owned by founders Bjoern Kuene and Gennadi Tschernow, alongside private equity fund manager Capital D.

Henkel to acquire majority stake in Hello Body, Banana Beauty and Mermaid+Me owner Invincible

Henkel CEO Carsten Knobel said: “As part of our strategic framework for

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