Herbal Essences’ latest campaign aims to celebrate the power of change.
In order to promote this message, the P&G-owned hair care brand has created a short documentary film featuring four women of different backgrounds.
The women share their motivations for making a change and how it benefited their lives.
Kate Voyten, Herbal Essences Brand Director, said: “We consistently hear about change in their life, both the fear of the change itself and the joy that came through making the change, which we celebrate in this video.”
Consumers are being encouraged to take part in the campaign by sharing details of changes in their lives via #LetLifeIn and #EmbraceChange.
To support the campaign, Herbal Essences commissioned a survey in the US and UK to explore the positive impact of change.
According to the study, nine in ten women who have made a change in the past 12 months say it had a positive impact on their life.
Meanwhile, 75% of women who have made changes in the past year note that changing how they look has made it easier to make other changes in their life.
