As Mother’s Day in the US approaches P&G-owned Herbal Essences has revealed a new campaign which celebrates mums-to-be.
Its Pregnant Women Can campaign video encourages women to celebrate what they can achieve while pregnant.
The brand also hosted an exclusive reveal of its campaign video, on 1 May in New York City, giving women the opportunity to talk about their achievements during pregnancy.
Brand Director Kate Voyten said: “Harnessing the power of nature to create something incredible has always been in Herbal Essences’ DNA.
“We want to celebrate women as the powerful forces of nature they are, which becomes even more awe-inspiring when she’s expecting.”
She continued: “We realised this is our daily conversations, as most of the women on our team were pregnant or new mums, in addition to what was heard in our consumer research.”
Herbal Essences has also partnered with over 100 influencer mums to share their pregnancy stories with consumers.
It is also encouraging pregnant women to enter its nationwide competition, which is offering a couple the chance to win a baby moon trip.
Parents can enter by visiting Herbal Essences’ Instagram page @herbalessences.