A hypoallergenic eyeliner developed by leading contract formulation specialist, Here2Grow, for skin and aesthetics clinic, Pro-Moi, was shortlisted at the Pure Beauty Global Awards 2021 earlier this year.
The awards, which are in the fourth year, showcase the latest trends and innovations to hit the beauty industry and provide the chance for brands to gain international recognition.
Here2Grow worked with Pro-Moi to create the product, which provides users with reduced eye irritation. Tested to rigorous international standards, the eyeliner returned 0% hypoallergenic reactions. Aimed specifically at consumers with sensitive eyes, the liquid eyeliner is easy to apply and will not cause redness.
“Our primary aim was to develop and launch a hypoallergenic eyeliner, so we approached Here2Grow given their excellent reputation in the industry,” said Pro-Moi’s Harneet Bhullar.
“Their work was thorough, allowing us to produce the end result and get it to market. We were delighted to be shortlisted in the 'best new eye product' category at the Pure Beauty Global Awards 2021.”
Here2Grow also helped Pro-Moi progress through a safety assessment, so that the product was compliant with the EU Cosmetic Standards and could be sold in the UK/EU market.
“It was great working with Harneet. We hope that Pro-Moi continues to have success with the hypoallergenic eyeliner and we look forward to working together on future projects,” said Dr Henry Brew, Here2Grow’s CEO.
With clients ranging from global FMCG companies, to leading boutique organisations, Here2Grow provide bespoke formulation services, ensuring that clients can get the best market positioning to optimise their product development aspirations.
The company assists with innovative ideation, development and manufacturing of products and has a growing portfolio in personal care, home care, detergents, dish wash technology and green technologies.
