Here comes the bride: Estée Lauder casts real couples in fresh marketing push for wedding fragrance

The brand has teamed up with wedding inspiration site Love Stories TV to create a promotion film

Image: via YouTube

Estée Lauder has teamed up with wedding inspiration platform Love Stories TV to promote its Beautiful Belle Love fragrance.

The brand’s 60 second film celebrations from real life weddings, providing an intimate glimpse into couples’ big days.

Estée Lauder ambassador Grace Elizabeth, who was tapped by the brand last year, also features in the short film.

The brand launched its first Beautiful scent in 1985, as the go-to scent for women to wear on their wedding day.

Today, there are three perfumes in the series: Beautiful, Beautiful Belle and Beautiful Belle Love.

The latest fragrance is blended with notes of Turkish rose, vanilla, amber, orange blossom honey and sage.

Commenting on the film Rachel Jo Silver, Love Stories TV’s founder, said: “For its Beautiful Love fragrance launch, the Estée Lauder team gave us a difficult job, to pick some of our favourite moments of unique brides from our library of thousands of beautiful wedding films.

“Luckily, our wedding film experts were up to the task and have created a beautiful compilation video of actual bride vignettes to inspire audiences.”

The film is set to feature on and across social media.

Meanwhile, Love Stories TV will promote the brand’s #LoveBreaksAllRules user-generated content with social media posts and pre-roll ads on its channels.

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