Hermès fragrance sales hit high note in first half 2015

Japan emerges as most lucrative region

Credit: Gryffindor. Licensed under Public Domain via Wikimedia Commons

Luxury consumer goods brand Hermès has announced a positive set of first half 2015 results, buoyed by healthy fragrance sales.

Overall, Hermès’ consolidated turnover for H1 totalled €2,299m, up 21% at current exchange rates. Growth in turnover was observed across all regions with Japan emerging as the star player – up 20% – which the company put down to a “selective distribution network”. Asia excluding Japan also performed well, up 7%, “despite the difficult context in Hong Kong and Macau”, the company noted. Meanwhile America grew 10% and Europe rose 7%.

Hermès is well known for its fragrances, which include Jour d’ Hermès, Hermès Eau des Merveilles and Hermès Terre D’Hermes Eau, among many others – and sales here were on form. Perfumes generated €120.3m in the first half of 2015, up 5% on the same period in 2014.

The company noted that its fragrance arm benefited from the launches of Jour d’Hermès absolu and Terre d’Hermès eau tres fraîche in 2014.

In its results statement, the company said: “Thanks to the success of its unique company model, Hermes will continue its long term development strategy based on creativity, control of know-how and safeguarding its procurements.

“Despite economic, geopolitical and monetary uncertainties around the world, the medium term objective of increasing the turnover with constant rates is in the area of 8%.”

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