High Definition launches HD Brows in Russia

Published: 13-Oct-2016

Authentica collaborates with High Definition to bring UK’s top salon brow treatment to Russia

HD Brows is set to launch in Russia following a collaboration between the treatment’s creator High Definition Collaborative and premium distributor Authentica.

We have ambitious plans to revolutionise the brow industry in Russia as we have done in the UK.”
Nilam Holmes-Patel, CEO and Co-Founder at High Definition

Nilam Holmes-Patel, CEO and Co-Founder at High Definition, recently visited Russia to finalise the team’s training and showcase the brand to Russian beauty press and bloggers.

She said that the company was “very excited” about the Russian launch. She said: “We have ambitious plans to revolutionise the brow industry in Russia as we have done in the UK.”

Julia Chernitskaya, Business Development Director at Authentica, said that the company was “proud” to be one of HD Brows’ first international distributors.

She added: “This collaboration demonstrates that profound professional education can lead to a successful business model.”

Chernitskaya also said that Authentica will be opening a High Definition academy to help professionals learn to use the tools.

The Russian launch follows the treatment’s success in India. HD Brows launched in the region in 2015 and the brand is looking to continue its international development.

High Definition launched in 2008 and now has training academies in Leeds, Glasgow, Milton Keynes and Ireland. It has more than 8,000 official stylists working in more than 2,500 salons.

Authentica is a leading distributor in the Russian market, offering professional tools, training and organisational consulting.

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