Hijab-wearing L’Oréal Paris hair ambassador steps down over anti-Israel tweets

British beauty blogger Amena Khan said she “deeply regrets” the content of the tweets posted in 2014


Amena Khan, the hijab-wearing beauty blogger hired by L’Oréal Paris to front its new Elvive campaign, has stepped down from her position.

The British blogger announced her involvement in the campaign just four days ago, but has since called it off due to a series of tweets she posted during the 2014 Israel-Gaza conflict.

In the tweets, which have since been deleted, Khan wrote: “U repeatedly say “nobody is above the law”. Well, under international law, Israel is an illegal state. Yet u support them. EXPLAIN #AskDavid”


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Khan's full statement

Khan issued a statement on her Instagram page in which she wrote: “I deeply regret the content of the tweets I made in 2014, and sincerely apologise for the upset and hurt that they have caused.

“Championing diversity is one of my passions, I don’t discriminate against anyone.

“I have chosen to delete them as they do not represent the message of harmony that I stand for.

“I recently took part in a campaign, which excited me because it celebrated inclusivity.

“With deep regret, I’ve decided to step down from this campaign because the current conversations surrounding it detract from the positive and inclusive sentiment that it set out to deliver.”


A post shared by Amena (@amenaofficial) on


Munroe replayed?

It is the second time in recent months that L'Oréal has seen one of its ambassadors step down.

In September, L'Oréal Paris cut ties with its first transgender model in the UK, Munroe Bergdorf, after she published a racially-charged Facebook post.

Showing her support for Bergdorf, fellow ambassador Clara Amfo also walked away from the campaign.

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