Pure Beauty

How Sephora aims to redeem its history of in-store racial profiling

By Sarah Parsons | Published: 14-Jan-2021

The LVMH-owned beauty retailer admits that shoppers at Sephora are 'not always treated fairly'

You need to be a subscriber to read this article.
Click here to find out more.

Sephora has unveiled plans to redeem its tarnished image after years of reports of racial profiling against its in-store employees.

The LVMH-owned retailer faced accusations of racism in 2017 after a video went viral of two black women confronting a white employee claiming she had racially profiled them.

In 2019, Sephora closed all of its 430 US stores, distribution centres and corporate offices to conduct diversity training for its employees, after an alleged altercation with Grammy-nominated singer SZA.

The singer-songwriter, who is black and a former Sephora employee, claimed

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.

You may also like