How Very plans to grow its beauty and fragrance business in 2021

Jeremy Stevens, Category Director at The Very Group on the online retailer's evolving cosmetics category

Online retailer The Very Group has reported a bumper year for sales with the beauty category, along with toys, gifts and leisure items, were up more than 10% for the year until 30 June.

The return to profit saw the owner of very.co.uk and littlewoods.com take home more than £2bn in revenue for the first time, to the period ended 30 June, thanks to a 3% boost in growth.

On top of that, Very strengthened its beauty offering by introducing 50 cosmetics brands to support the 80% growth the company has seen across beauty and fragrance division in the last four years.

In association with CEW UK, Jeremy Stevens Category Director at The Very Group, talks to Cosmetics Business about Very's strategy for 2021 and how the retailer has . . .

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